There is no denying that the way that architects showcases and visualise work has changed considerably over the years. As technology gets more advanced and clients’ demands change, 3D visualisation artists need to adapt. With every year that passes, new trends and approaches to architectural visualisations emerge. It is only right that we take a look at the next step in visualisation: VR reality.

Over the past three years, virtual reality (VR), has encountered rapid growth within AEC industries, i.e. architecture, engineering, and construction. In fact, as part of the RFP process, there are a lot of building owners that are now requesting a demonstration of virtual reality capabilities.

For these building owners, virtual reality gives them a means of selling, marketing, and visualising an architectural project that is extremely effective. This ensures a significant return on investment is consistently achieved. In architectural practice, virtual reality means that designers have the ability to rapidly prototype and convey architectural concepts more successfully throughout design development and schematics. For construction businesses, virtual reality servers as a core part of virtual design and construction (VDC), dovetailing with a BIM workflow. For all businesses, it is clear that virtual reality in architectural visualisations serves as a way to ensure that businesses have a competitive edge by differentiation over other businesses in the industry, as they are able to offer immersive collaboration and virtual virtualisation methods.

The reason why virtual reality matters for building design and construction is quite simple; most people find it difficult to visualise architectural concepts. With 2D floor plans, scale models, animations, or illustrations, it is virtually impossible to comprehend what an architectural space will be like.

There are a number of other benefits as well. This includes:

  • Show the true potential of a space – One key reason for producing architectural visualisations for interior environments is to show clients the true potential of a space. When we view drawings or 2D representations, we merely see an outline of a room or building. We have no real concept regarding the shape, size, feel, and potential of the room. With visualisations, you can help the person to envision what the room could be like. They will instantly start thinking about what they can do with the space. This is the only way to show off an interior environment’s true potential. After all, there are usually many concepts and options for any project, and the only way to see this is with 3D visualisation.
  • Boost communication – Another benefit that is associated with architectural visualisations for interior environments is the fact that it can enhance communication. What this means is that the viewer will be able to easily understand the interior of a complex building and the possibilities of it without knowledge in architectural design.
  • Set your projects apart from the competition – It all comes down to one thing; all of the benefits mentioned above mean that you can set your projects apart from the competition thanks to the extreme visual capabilities of high-quality 3D visualisation, giving you the platform to communicate your vision in a manner that no other type of medium can match.

VR is also making a big difference when it comes to virtual tours, which act as an online tour of a space, making the viewer feel like they are present. It is now possible to zoom in or zoom out, look into remote areas, and move from point to point thanks to 3D virtual tours. This means that clients can really inspect a building and the surrounding areas to get a true feel of what it is going to be like. They can get an understanding of the scheme in regards to the environment, and what it is like to be inside the property.

There is no denying that Virtual Reality is making a massive difference in our architecture practice as we utilise this technology on ALL projects.

When you take all of the points that have been mentioned into account above, it is not difficult to see the importance of architectural visualisations for interior environments. This is a great way to ensure that you can see the true potential of your home and what can be done with it, as opposed to simply looking at outlines.

View a VR project in Southwark

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